Some Web hosts provide free tools when you purchase your web hosting service, but independent software applications are available.
NVu is a good example of an independent What You See Is What You Get --WYSIWYG -- website creation and editing program.
Alternately, hire a programmer to build the site -- this is much more expensive but allows the most customization options.
Use your information from Steps 1 and 2 to determine the overall design for the dating website.
Use the information you gather to identify what you could do differently to set yourself apart from other free dating sites.
Check the websites of companies that offer affiliate programs and ad networks.
These two methods, along with selling member personal data and ads on your site, are the two major means of generating revenue on a dating site without charging a subscription fee, as Jonathan Fox of the Free Dating Sites website outlines.